category: UIUX 360

Customer-Centric

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Customer-Centric

What is Customer-Centric?

Overview

Customer centricity demands the main focus on customer satisfaction and all decisions related to delivering products, services, and experiences to increase customer loyalty and advocacy. Use customer-centricity to build loyalty.

Customer-centric strategy, also known as customer-focused strategy is a culture of doing business that focuses on creating the best experience for the customer, and in doing so builds brand loyalty. Customer-centered businesses ensure that the customer is at the center of the business's philosophy, operations, or ideas. Customer-focused businesses believe that their customers are the primary reason for their existence, and they use every means at their disposal to keep the customer satisfied

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Further Reading

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