category: UIUX 360

Visual Design

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Visual Design

What is Visual Design?


Visual design aims to improve the aesthetic appeal and usefulness of a design/product with appropriate images, typography, placement, layout, and color. Designers carefully combine elements to create interfaces that optimize the user experience and drive conversions.

A successful visual design enhances action by engaging users and does not detract from the content of the page and helps build trust and interest in the brand. Visual design is about applying text, color, and images in a way that enhances the design or interaction.

As a field, it evolved from both user interface (UI) design and graphic design. Visual design principles inform us how design elements such as color, line, shape, grid, or space work together to create well-rounded and thoughtful visuals.

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