category: UIUX 360


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What is Microcopy?


Microcopy on the interface is popular everywhere. It's the little bits of text you see on apps or websites that help you navigate it. Think of labels on buttons, error messages, placeholder text in input fields, and text on tooltips. These small pieces of text have a big impact on the UX of your product.

Microcopies are smaller text on a mobile application that guides a user to accomplish a certain task. Microcopy is used to share information with the user and it can be found on websites and mobile applications. Microcopy refers to small pieces of text that help users navigate sites and apps. Need an example? Think labels on apps' buttons, 404 error messages, and placeholder text.

These small words have a huge impact on conversions with users.

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