category: UIUX 360

Content Design

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Content Design

What is Content Design


Content Design is the strategy and management of a website’s content that lies between the user and business goals. Content Design is a term given to a set of design areas that focus on the information and value of a material, as opposed to its presentation. Content topics can include internationalization, editorial style, and accessibility. The term Material Design aims to differentiate these disciplines from other disciplines for the purposes of evaluation and development.

Content Design is a way of thinking about making strategic, evidence-based decisions about the usability, readability, and accessibility, of a webpage. It is a framework that considers the behavior of users interacting with your content. This includes research, content creation, and prototyping. The practical output of content design can range from microcopy changes to blog material/content design and even major overhauls of the website information architecture.

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