What is Open-ended Question?
Open questions are typically questions that include a what, why, how, when, and where component and cannot be answered with just a yes or no response. These are not yes or no types of questions and respondents are not provided with a list of answers to choose from.
Questions like 'Where do you want to be in the next five years?' The answer to this question varies from person to person, and can only be answered with a unique approach that usually prompts long conversations.
In market research, open-ended questions play an integral role. The survey relies on the open and subjective type of questions and gives the respondent the opportunity to write their review or opinion freely. An open-ended question allows the audience to answer the question based on their understanding and experience.