category: UIUX 360

User Experience (UX)

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User Experience (UX)

What is User Experience (UX)?


User Experience (UX) focuses on an in-depth understanding of users, what they need, what they value, their capabilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project.

User Experience (UX) is made up of all interactions a user has with a product or service. It is the personal, internal experience that customers go through when using the product's interface. UX is often confused with similar but different terms e.g. usability.

Usability is the ease of use of an object/interface. Whereas User Experience covers the entire interaction between the user and the object/interface. Usability is a subset of UX, and User experience encompasses all other aspects of the product/interface such as branding, design, and function.

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