category: UIUX 360

Reverse Card Sort

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Reverse Card Sort

What is Reverse Card Sort?


In reverse card sort (more popularly called tree test), the existing structure of categories and sub-categories is tested. Users are given tasks and asked to complete them while navigating a collection of cards.

Card sorting is a UX research technique in which users sort or organize topics into respective groups. Use it to build an IA that meets your users' expectations and to help design or evaluate a site's information architecture. In a card sorting session, participants organize subjects into categories that matter to them, and they can even help you label these groupings.

Card sorting helps you organize information, while tree testing helps you understand whether the way the information is organized makes sense to the user. Tree testing is when you already know what the information architecture should be like, card sorting will help define said architecture.

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